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Saturday, 11 June 2011

Put a Bird on It


So I was in a Paperchase stationary store (always dangerous place to be with money to spend) yesterday and found the most amazing card wallet. The impulse buyer deep inside shouted "YOU NEED THIS WALLET" and with the birds who could resist. Here in London it is useful to have a separate wallet for your Oyster card.

I just thought this was too hilarious not to share.

To truely appreciate this in all its glory there is a bit of background that you need to know.

Portlandia is a comedy sketch series exploring "everday" life in Portland Oregon. "Its where young people go to retire"
When in town, my culturally savvy sister in law, Emily, introduced us to Portlandia with this clip.

 

The best part is, I dont think Paperchase collaborated with the series. It was an independent venture in marketing. "Need to sell more wallets, Put a bird on it"


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